I'm a marketing associate with an MBA specialized in Marketing from Stony Brook University and a diverse background in the NYC travel industry and the tech start-up space. This website showcases some of the content I’ve created for my marketing campaigns and serves as a companion to my resume.
Weekly Email Newsletters
Crafted engaging and informative weekly email newsletters for both leads and customers using Mailchimp. These newsletters aimed to nurture leads, retain customers, and drive engagement through targeted content and strategic messaging.
Automated Trip Reminder Emails
As part of my marketing strategy at the travel tech start-up where I work, I developed automated trip reminder emails. These emails utilized travel dates collected through lead magnets, such as free sample plans, the weekly NYC travel-focused newsletter, and trip-building tools. By employing A/B testing, I optimized two email variants specifically designed to retarget leads for conversion.
High-Ranking Blog Content for Organic Search
These are examples of high-ranking blog posts I’ve written and published as part of my organic search campaigns. Each post is designed to drive relevant traffic and enhance search engine visibility, ensuring that the audience engaging with the content is aligned with our target market.
15-Second YouTube Ad
Created using video editing software, this 15-second video was designed for a YouTube CPM campaign with a focus on cost efficiency. The video was optimized to deliver maximum impact while keeping budget considerations in mind.
Note: The quality of the video may appear reduced. For the highest quality version, please download.
Meta Retargeting Ad Variant
Designed for a Meta retargeting ad campaign, this variant included adaptations for optimal ad placements across Meta platforms. I also created 9:16 and 1:1 resolution versions to ensure effective visibility and engagement on different device screens.